Pedro Jimenez


Pedro Jiménez Gurría is a promoter of mezcal and mezcal culture; working in the dissemination and preservation of the culture of agave spirits for years.

"I'd bring back mezcals from my trips but I was surprised that many people here had never tried a good mezcal. So I started putting on tasting sessions in my house for friends and it began to take off," he explains. "People started asking, 'Why don't you open a mezcalería?' and I realized that would be the best way for us to have access to good mezcals. A few months later we opened Pare de Sufrir."

Pare de Sufrir, located in Guadalajara, Jalisco which features mezcals from all over Mexico, with an emphasis on Jalisco and Michoacán.

Pedro is also a visual artist. His work reflects a nostalgic and reflexive inner state that is represented with poetic images that speak of rituals as a way of representing human existence. In 2012 he directed Viva Mezcal, a documentary that explores the significance of the spirit, the stories of those who have distilled it for generations, and the growing array of challenges they face today. His work has been exhibited in different festivals around the world including Korea, Germany, France, United States, Canada, Peru, Chile, UK, Spain and Mexico.

We are hiring!



Office Assistant for Suro International Importers

Suro International Importers seeks an Office Assistant to assist the President and team with the day to day administrative functions. This role requires strong organization and bi­lingual communication skills, as well as the ability to identify and solve problems effectively. Candidates must demonstrate initiative and an ability to work independently.

This position is 35-­40 hours a week. Starting wage based on experience: $10-14 hr

Suro International Importers is a quickly growing company founded by restaurateur David Suro Piñera. Born and raised in Guadalajara, Jalisco David immigrated to Philadelphia in 1985. Excited to showcase the food and spirit of his homeland, he opened Philadelphia’s first upscale Mexican eatery, Tequilas Restaurant, in 1986. It has since become world-famous for serving authentic cuisine as well as offering a list of over 80 brands of fine 100% Agave tequilas.


David Suro has made his life’s work telling the story of tequila and agave distilled spirits. Since launching Siembra Azul Tequila in 2005, he has worked tirelessly for the promotion of quality, transparency and ethical business practices. After 10 years of setting an example and challenging the consumer, David Suro is excited about the expansion of Suro International portfolio: Siembra Spirits. The creation of Siembra Spirits is an invitation to celebrate responsible producers who honor the history, the land and the people of Mexico. Three brands make up the Siembra Spirit Family: Siembra Valles (lowland Tequila), Siembra Azul (highland Tequila)  and Siembra Metl (Mezcal).


Specific duties include, but are not limited to:

Archiving & filing (PO, Invoices, Bills)

Email communications with Distributors and Warehouse



Monthly reports

Maintenance of CRM system

Renewal and Submission of State permits

Renewal and Submission of Federal permits

Inventory Management

UPC creation and management

Quickbook Reconciliation



Minimum of 1 year relevant experience

Self Starter, team and detail oriented, able to lead and handle multiple projects at once

Commitment to corporate responsibility and sustainability

Mac and PC savvy

Knowledge of Quickbooks a plus but not required, will train

Microsoft office proficiency

Language skills

Bilingual Proficient in English/Spanish

Application instructions: Please send cover letter and resume to: Addressed to Maria Cisneros. Emailed applications preferred. No phone calls please.

Berber Cerveza Oscura


Cerveza Berber Oscura

Dark beer, creamy, full-bodied, its caramel and black malts give a deep color and pronounced roasted flavor.

• Alcohol: 5% vol. • 12 fl. oz.

• Initial Gravity: 12.00 °P • Final Gravity: 3.50 °P

• Bitterness Units: 30 IBU
• Yeast: Ale (high fermentation)
• Bittering Hops: Perle
• Finishing Hops: Cascade
• Malts: Two-row Pilsner, Munich, Caramel, Vienna & Black.

Berber Cerveza Negra


Berber Cerveza Negra

Dark beer, delicious, medium-bodied, with a creamy foam and toasty flavors such as chocolate and black malt.

• 5% Alc Vol.

• 12 fl. oz.

• Initial Gravity: 12.50 °P

• Final Gravity: 3.50 °P

• Bitterness Units: 22 IBU

• Yeast: Ale (high fermentation)

• Bittering Hops: Perle

• Finishing Hops: Cascade

• Malts: Two-row Pilsner, Carapils, Candy, Chocolate & Black.

Berber Cerveza Clara


Cerveza Berber Clara

Light beer, refreshing, with a white foam, creamy and rich, with discreet malty taste.

• 4.7%  Alc Vol.

• 12 fl. oz.

• Initial Gravity: 11.30 °P

• Final Gravity: 2.80 °P

• Bitterness Units: 20 IBU

• Yeast: Lager (low fermentation)

• Bittering Hops: Northern Brewer

• Finishing Hop

s: Saaz

• Malts: Two-row Pilsner, Munich & Carapils.

Berber Cerveza Ambar


Berber Cerveza Ambar

Amber Beer, soft, creamy, solid and rich foam, with an elegant malt touch, well-balanced and light roasted flavor.

• 4.8 Alc Vol.

• 12 fl. oz.

• Initial Gravity: 11.30 °P

• Final Gravity: 2.60 °P

• Bitterness Units: 22 IBU

• Yeast: Lager (low fermentation)

• Bittering Hops: Northern Brewer

• Finishing Hops: Saaz

• Malts: Two-row Pilsner, Carapils, Vienna & Chocolate

Calle 23 Añejo


Small Batch. Double Distilled in traditional port stills. Matured for 16 months in ex Bourbon oak casks to produce a smooth, clean and vibrant flavor with a hint of smoke. The color is a medium/dark amber, with a full body, lovely oak aromas marrying together with a rich touch of light vanilla and coffee. To the palate it is perfectly balanced. Great aperture of wood, surrounded by multiple taste evolutions in your mouth, with expressions of cracked coffee and tobacco among them.